MEMORY KEEPING 101: WHAT THE FUTURE HOLDS!
No More Spot On Images
Last week, on Facebook and other social media channels, I made a big announcement. My husband and I sold our real estate photography business. This had been so, on paper, for about a month, but last week we drew open the curtain for everyone to see. Though I am working hard to offload all my Spot On Images duties on the new owner, we’re not quite there, yet – but I can see the light at the end of the tunnel is not the headlamp of an oncoming train.
Spot On Images was the brainchild of my husband. I was only along for the ride. I remember when Bill pitched the idea. I was not exactly enthusiastic and it hurt his feelings, but we’d been married for almost a quarter of a century by then and I knew the routine. He has great money-making ideas, but his visionary capabilities fail to embrace the drudgery and hysteria of supporting said enterprises. Though he realized it would take more than a camera and a website to make the dream a reality, he really had no clue what would be necessary.
There was a division of labor. He did the photography and managed the money. I did everything else. Everything else was not the fun part. I’ll leave it at that. A couple of years ago I hit a brick wall. Like the rest of the world I was sick and tired of masks, Zoom meetings, vaccines and social distancing. The world was beginning to open back up and I wasn’t looking forward to going back to the grind. I introduced the idea of my memory keeping side gig and Jane Sadek – Memory Keeper was born.
A Juggling Act
Perhaps starting a new business when I already had plenty to do in the one we had might not have been the smartest thing I ever did. My new business had all the growing pains of any new venture and initially I actually had more success than I could handle. That was not good for my marriage, but it didn’t hurt Spot On Images one bit. We’d created a snowball and it was barreling down the mountainside.
At that point, other people might have quit, but Memory Keeping is not just business venture for me. It is my passion. So, while I severely dialed back my Memory Keeping activities, I did just enough to keep the embers warm.
Then we arrived at a crossroad. Spot On Images had outgrown the two-man job we’d created for ourselves. Oh, we’d already hired editors and more photographers, but the company was on a trajectory that needed a five year growth plan, more personnel and more headaches. This wasn’t what we’d signed up for, so we decided to sell.
On the Other Side
As this post is being published this Thursday morning, I will be loading the trunk of our car with luggage. We’re going on a trip. Just a five day jaunt to the Detroit area for a family event, but a world of difference from a couple of years ago. That time I stayed up over night before we left, to nurse the editors through our rush jobs, so I could deliver photos by 4:30 AM and catch our flight. During that trip I missed the opportunity to enjoy one of the top picks on my itinerary, because we ran into a hiccup on an important job.
As far as I know, there’s never been a Memory Keeping emergency, which is one of the best things about my new career. A hallmark of any business related to real estate is drama. In photography we were once removed from the insanity I endured as an agent, but because we cared about our clientele, their drama our emergencies. If someone has a Memory Keeping emergency, then I’m not their Memory Keeper. I am out of the emergency business.
While I will need to support the new SOI owner during the weeks to come, my primary focus will be Memory Keeping. I have so many exciting plans. I’m in the middle of a huge sorting job for one client and will be picking up my next scrapbooking project when I get home. I’m going to offload the SOI archive out of my FOREVER account and fill it up with my personal photos and then set up my demo account to share with potential clients. There’s so much training available with FOREVER that I could spend the next year on that, but I will have to restrain myself or I won’t have time for working on my projects or getting the word out that there’s hope for your Memory Messes.
In the future, look for online training, office hours for customer support, a Memory Keeping coaching program and that’s just the beginning of the list of things I want to offer to those of you who want to tackle your Memory Mess. I am so excited, but to make this work, I’m going to need your support. Whenever you hear a friend or family member bemoan their own Memory Messes, I hope you’ll send them to me. I can fix that!!
jane sadek 