Blogging’s Back!

A RETURN TO BASICS: LOOKING FORWARD

Reality Check!

I got distracted! That’s the bottom line. But a recent call from a new customer got my attention. She found my website on the internet. This website, whose blog I’ve been ignoring for about a year and a half now. She had a custom scrapbooking job for me, which reminded me that my love of scrapbooking was what started this business.

I sat there, for a while, basking in the sunshine of all the beautiful custom scrapbooks I’ve done and how much my clients love them. Then I had to have an uncomfortable conversation with myself. “Hey Jane, if doing custom scrapbooks is the part of this business you love best and the part which brings you the best profit, why aren’t you working harder to get more of that business. Why do you spend all of your time posting stuff about FOREVER?”

After a heated discussion about how much I love FOREVER, which is very true, I had to do a reality check. My primary FOREVER customers are my best friend, my cousin and myself. I’m grateful for them and I love doing Memory Keeping with them, but other people are not exactly crashing through my door for digitization, storage and such. If you take FOREVER out of the equation, my best customers are and have been custom scrapbook customers. And how did most of them find me? Through my website.

So Here’s What I Am Going to do About That!

I won’t bore you with all the marketing wisdom I’ve gained over the years, all of which I put on the shelf and ignored for a while, but what I will tell you what I am going to do about it. I’m coming back to blogging. Blogging supports my website and that’s where I get my best customers.

But what to blog? Well, when I mentioned to a few people I planned to return to blogging, they were very excited and told me how much they had been missing my travel blogs. That was gratifying and I decided to call posts related to travel Memory Making posts.

During Memory Making most of us create and collect memorabilia and media. Preserving those Memories is really the second step to Memory Making. So, Memory Preservation posts will be my second blogging focus.

The third part will be Memory Sharing. From traditional scrapbooks from Creative Memories to Beach Towels and Wedding Invitations from FOREVER, I know of so many ways to share the memories you make – both with the people in your life today and for future generations.

That’s it – Memory Making, Memory Preservation and Memory Sharing! I hope you’ll tune in and be a part of the conversation.