MEMORY KEEPING 101 – WHO ARE YOU DOING IT FOR?
Finding Your Who
What you have and what you want are important considerations for anyone tackling the job of preserving memories. Your time and money budget is a huge factor, too. However, the most important thing to think about as you plan your memory keeping activities is your target audience.
None of us are alike when it comes to the motivation for our memory keeping. Some just want to capture their child’s life to share when they are older. Others are heritage hunters who are tracing their family lines to other places or other times. People who are grieving often want to capture the memories of someone they have lost. There are also those who are looking into the far future, past anyone who is alive today, to someone they will never know, who might wonder about the past. These are just a few examples. Think about what motivates you and then let’s talk about what format would be best suited to your project.
Some of the most faithful Memory Keepers are like me. We preserve our memories for ourselves. There are no kids, grandkids or great grandkids we are doing this for. We are not famous or even infamous. We just enjoy our lives and treasure those we love, the places we’ve been to and the things we’ve done. We only have to suit ourselves.
Explore the Options
Memory keeping should never be a chore, so while your eventual audience is a factor, it’s not the only thing to consider. Whatever format you choose, you should enjoy doing it or you should find someone to do it for you. The one thing you should not do is leave your mess under the bed or floating around unorganized on your phone. My job is to help you get from your mess, to wherever you want to go.
There’s a very simple reason I prefer traditional scrapbooking. My husband and I run a real estate photography business. He’s the photographer and I do everything else. A whole lot of the everything else part is shuffling photos around my computer and the internet. I’ve tried digital scrapbooking, but it’s far too much like my day job. If digital scrapbooking were my only option, I too would just have a mess rather than shelves of completed albums I dearly treasure.
I am of the mindset that getting it done is more important than the way you do it and I know, whichever method you use, there are conversion options. I want to see people enjoying their memories and sharing them with others. If, like me, you’d enjoy crafting traditional scrapbooks, then that’s your answer. Create beautiful albums you’ll look at frequently and share them with others. If, at the same time, you think your target audience would prefer digital, don’t feel guilty about working in a format you enjoy. Do the scrapbooks traditionally and then digitize them. I can show you how.
If all the stuff that comes with traditional scrapbooking gives you the heebie geebies and makes you want to hug a tree, then you are a digital memory keeper. There are a variety of ways to embrace paperless memory keeping. If you think digital is your way to go, then you still have a lot of decisions to make. From streamlined online-only albums without any decoration, to elaborately decorated digital pages, there are great tools out there for being a digital memory keeper. Once you’ve done your digital job, then you can easily share it all with anyone having internet access. If any of those people would prefer something they can hold in their hand, then they have options they can pursue using the work you’ve completed for them.
And remember, if you know there’s no way you’re going to have the time, energy or desire to get this job done, regardless of the format, then you still don’t have to live with the mess or the guilt. One of my favorite things to do is take your mess and turn it into whatever memory keeping format you’d like to have. I love the excitement of finishing up one of my own albums and then paging through my completed project, but that’s nothing compared to the day I deliver a completed album. It’s the greatest feeling in the world for me and I’d love to do your album.
A Final Thought About Digital
In some ways, my passion for traditional scrapbooking is out of touch with the times. It’s a craft I don’t think will ever disappear completely, but I confess the results can be burdensome. I have an entire wall of traditional scrapbooks. My husband complains about them all the time and my nieces and nephews, who will have to deal with what remains of my life when its over, will most likely throw my beloved albums away.
So, I have worked out a digital solution for the future. It will transcend any changes in technology, it will not cost a penny for future generations to maintain, it is guaranteed for generations to come and it is also guaranteed safe from those who should not have access to your information and images. It’s not any of those familiar names like Apple, Google, Amazon, Snapfish, Dropbox etc. and we should talk if that’s where your memories are stored.
In the future, I will talk more about my digital solution, but in case my post inspires you to do something online with your mess, I wanted to warn you away from uploading to these well-known sites without being aware of their lesser known consequences. Come back next week and we’ll talk about your investment in memory keeping vs. the price of your mess.