MEMORY KEEPING 101 – A TOTALLY DIFFERENT DIGITAL
There’s more than one way to skin a cat. We’re not talking animal cruelty here, I’m referring to the old saw which pointed out most jobs have more than one way to go about them. You say po-TAY-to and I say po-TAH-to. Same veggie, different pronunciations.
Well, Creative Memories has their own interpretation of digital scrapbooking and it’s not a photobook at all. It really is a scrapbook. The coverset is the same coverset you’d use for their traditional albums, but instead of a solid bookcloth or one with decoration embossed on it, your album can have your own photos on it, just like a photobook.
The Best of Both Worlds
My scrapbooking hit a bump in the road when digital came along, because Creative Memories hit a bump in the road. At the time, it just looked as if management was abandoning the traditional scrapbookers who had made them the premiere memory keeping company in the world, but it turned out they had abandoned a whole lot of stuff. We’ll just leave it at that. They went bankrupt and have been totally reorganized and refocused, but those were rough days in the scrapbooking world.
At the time, it seemed as if you had to stay on the traditional scrapbooking road or take the exit to digital everything. There were no solutions which embraced both formats.
I wasn’t ready for digital back then, so I stayed with traditional scrapbooking, but there was no good source for traditional scrapbooking supplies (except the huge stash of CM supplies I had bought up to meet the quarterly quota, which thank goodness is no longer a thing!) I eventually found another scrapbooking supplier which had the same style pages and coverset as CM, so that period of photographic unrest is not apparent on my scrapbook shelves.
Then CM returned and it felt like coming home. At first, I still wasn’t ready for digital, but these days I heartily embrace the CM solution for both traditional and digital scrapbookers. At first glance it looks like a traditional scrapbook. The construction of the coverset and the format of the pages is the same as the CM traditional album, but a closer look reveals the personal images printed on the coverset, just like they are on a photobook.
But wait there’s more! You can create a digital coverset for your traditional album if you want to stick with traditional pages, but want a personalized coverset. Or you can select a beautiful traditional coverset for your project, but all of your pages can be designed and printed digitally. And you have to know where I’m going now. No matter which coverset you choose, your pages can be both traditional and digital. The point is, you don’t have to choose.
Making It Work for You
Now, if you are a scrapbooker yourself, then your mind is exploding with possibilites. If you’re not a scrapbooker, then let me tell you why this is such a good idea. The photos and memorabilia for a Baby Boomer are going to be primarily analog. Generation Z is going to be totally digital. Generation X-er’s are going the start out analog and melt into digital, while Millenials might have anything.
I do custom albums for all generations. Baby Boomers and Millenials are easy. Baby Boomers generally want a traditional album, because that’s a more straightforward way to address their photo mess – even if they turn around and have the album pages digitized, it’s just simpler to work with what they have. Millennials go for online albums, because that’s how their brain works and they don’t want to kill trees.
With Generation X and Millennials, what they have in the way of photographs and memorabilia depends a lot on which direction their parents leaned. If like me, their parents had a hard time letting go of their analog camera and printed photos from the drug store, then the record of their lives, at least at the beginning, will be analog. Then there will be a period where some items are digital, but others are still analog. If their parents instead embraced the digital age from the very beginning, then they generally go the route of the Millenials, but they might print a photobook for their parents. (And that’s what Forever’s for!)
Since Gen X’ers and Millennials have both traditional and digital items, they might feel it would be necessary to make a choice, between scrapbooks and photobooks, but they don’t. It’s not necessary to digitize all the analog stuff to go in a photobook or print all the digital items, so for a traditional scrapbook. With CM digital, you can have a traditional scrapbook with both traditional pages for analog and printed pages for digital. Some people even get their digital items printed and add traditional photos or decoration to the printed page. There are no rules!! Only solutions and I can bring you all of them.
What Do You Have and What Do You Want?
I started the Memory Keeping 101 series the same way I begin my conversations with a custom scrapbook client. What do you have and what do you want? You answer may be that you have a little of everything and you’d like a solution to embrace both analog and digital. Well, here’s your solution. No matter what you have, CM has a scrapbooking system which will do either or both. Just give it all to me and let me at it. Or you can do it yourself. I’m here to help either way.
Come back tomorrow for The Weekend Report if you need suggestions for your weekend and on Wednesday, Travel Talk will be focused on NYC. On Thursday, we’ll be back to digital solutions from Forever.