MEMORY PRESERVATION: IT’S A MULTI-GENERATIONAL THING
Good Concepts, But How Do They Do That?
For the last couple of weeks I’ve been sharing the differences in preserving memories with FOREVER and the rest of cloud providers. The bottom line is that you OWN your storage and so you get to decide what happens with it, because Memory Preservation is a multi-generational thing.
As to how they plan to do what they promise, you may not realize the company is already13 years old. What’s more it has a very steady and manageable growth plan that is working well. When you buy storage from FOREVER, a small part of your money goes into the cost of setting up your personal cloud, but the rest of it is poured into a trust which is set up to maintain that cloud into perpetuity.
The rest of the products and services FOREVER offers go to the bottom line, just like any other company, but the assumption is that the majority of their customers own a personal cloud with FOREVER and enjoy a relationship with the company that enhances all their other Memory Keeping activities.
The Way It Works
With such an out-of-the-box premise for the creation of the company, they went right ahead and did everything else differently, also. FOREVER does not advertise and that’s why you don’t find them when you google the products and services they offer. You don’t see ads in magazines or hear them on the radio. In fact, you may have never heard of them before and that’s OK, up to a certain point.
Instead of relying on traditional marketing, FOREVER is an e-commerce site with a team of independent contractors who spread the word and help support the clientele. However, this is not some pyramid scheme or multi-level marketing. Some of the contractors do choose to build their business by building a team and FOREVER has a model for that, but “recruiting” is not required for success with FOREVER. Many of FOREVER’s very successful independent contractors never recruit a soul – like me. For us, FOREVER is just integrated into a larger purpose. Some examples are professional photographers, organizers and genealogists. We’re busy offering our specialized services to our customers and we don’t have time to manage a team, nor do we want to.
What some people don’t want to admit is that they stick to the fish or the fly, because they hate those networking businesses. You know what I’m talking about. Kitchen Gadget Companies that want you to have a party to get free product. Skin Care Reps who want you to join their team to get a discount. Jewelry Salespeople who contact you at the end of the month desperate to meet some number. Guess what! I hate them to! I’m a scrapbooking artist and a memory keeping coach, not a salesperson. I don’t have time for that.
Mine is a service business. I create custom scrapbooks and photo books for people who want them, but want someone else to do them. I also consult with people who want to get their memory media under control, whether they want to do it themselves or hire me to do it. In providing these services I recommend two vendors – FOREVER & Creative Memories. I don’t have a team. I don’t want one. My business model is based on my own personal skills and preferences. Yes, I am a sole proprietor, so I also have to do my marketing, but that’s just how small business is.
So this is my Memory Keeping company. These are the vendors I trust and feel comfortable recommending to my customers. I’d love for you to learn more about my unique business. Can we talk?
jane sadek 