MEMORY SHARING: FOREVER – SIMILAR, BUT NOT THE SAME
What’s Similar?
Most of us have gotten photos printed online or at the local drugstore. Many of us have used the fish or the fly to create Christmas cards or Graduation announcements. There’s lot of places to create photobooks, calendars, coffee mugs and such. And while there are horror stories out there of missed deadlines, poor quality and lack of customer service, the truth is millions of people, everyday, use these services and are satisfied with the product they receive. So, why should I get you to change to FOREVER?
Well, First & Foremost, There’s ME!
I don’t want to get you to change to FOREVER. I want you to change to ME! The Fish, the Fly and all the rest of them are big online corporations focused on volume and profits. To accomplish what they’re focused on, they have to have competitive pricing and their quality has to be acceptable. But they’re impersonal and they’re not local.
On the other hand. I’m local. You know me. You see me at the grocery store. We belong to the same organizations. I’m focused on affordability and one of the reasons I represent FOREVER is their quality, which is superior to anything I’ve seen. Shop local is a thing! I eagerly offer my services to you. Give me a chance!
So, Who in the Hell is FOREVER?
Let’s say you want to shop local and support me, but a part of you may be thinking, “but I’ve never heard of this FOREVER.” Until a few years ago, neither had I – and do you want to know why? FOREVER spends zero dollars on advertising. Someone I trusted told me about it and it took a while for me to embrace it. Even after I got the whole “storage you own rather than rent” part, I clung to my traditional scrapbooking and regarded the whole “Create & Print” thing with skepticism. It didn’t help that I wasn’t much of a personalized photo gift person. My first year with FOREVER, I still sent out cards from the fish!
Try It, You’ll Like It!
Reluctantly, I stuck my toe in the water – first with a photo book. (The first I’d ever made, by the way.) Then I got a personalized planner, then Christmas cards and soon I was off to the races. Then my customers started making things I’d never considered, like calendars and blankets. Those were cool, too.
Over time, almost by osmosis, I began to realize how superior FOREVER print projects really were to everything else offered out on the internet. I certainly loved everything I made, but more impressive was how thrilled my clients were – clients who had been using the competition for their projects and were in awe of the quality and ease of FOREVER.
What’s more, FOREVER offers better quality at a savings. Don’t believe me? Well, it’s the truth. Think about personalized print providers in the same way you do airlines. When you get online and start comparing prices, it’s easy for Airline A to appear cheaper than Airline B in the initial comparison – but then there’s luggage fees, seat assignments, boarding policies, seat size and a zillion other things that mean you’re not going to be able to compare apples to apples. And if you’re part of a loyalty program with Airline C, that starts a whole ‘nother comparison.
Same thing here. You go online and try to decide who has the best deal on, let’s say, photo books. First, we all know everything is on sale all the time. You almost couldn’t pay full price if you wanted to, but they sling around savings percentages, like a gunfighter slings bullets. But guess what – the savings are only on the “standard” book! Like the airlines, everything else is a la carte, so the savings don’t extend to other things like extra pages or premium paper or a lot of things. FOREVER doesn’t charge extra for “premium”. Their “standard” products are what you upgrade to with other companies. What’s more, when it comes to extra pages and other added features, whatever the initial discount is, it applies to everything in the project, including extras.
And the loyalty program? Don’t get me started. This blog post might go on forever (pun intended).
All, I ask is you try it! One photo book, coffee cup or calendar. Compare the process, compare the prices and compare the product that arrives at your home. Here’s the link to get started: https://www.forever.com/ambassador/jane-sadek/create-and-print/
jane sadek 