Tag Archives: Blue Apron

Hello, Hello Fresh

TRAVEL HERE: AND NOW FOR CONTESTANT NUMBER TWO

When your husband is not happy at the dinner table, it’s time to try out something different.  We both loved Blue Apron in the beginning, but as time went on, the level of satisfaction sank – especially for Mr. Bill.  Bill was tired of Blue Apron’s flavor of gourmet.  He wanted less adventure and more plain food.  I could feel his pain, but I didn’t want to go back to the days before delivered meal-kit came along.  So, a survey of the available services suggested Hello Fresh would solve my problems and give Bill a steady diet of good, but un-gourmet choices.

Choices and Ordering

When it came to the nuts and bolts of ordering meals, Hello Fresh seemed a lot like Blue Apron.  One new opportunity was the chance to upgrade one of your meals to a premium choice.  I just missed the lobster!  It had been available on the previous week.  I decided on my first order to stick with the regularly priced choices.

The selections were more like my mother used to make without the gourmet frills.  While that lowered the fun factor for me, a happy hubby was the goal, so I went with it.  We got an Italian Ciabatta Burger, Parmesan Crusted Fish and some Glazed Pork Chops.

Here Comes the Box

The box arrived as scheduled and from the outside it looked pretty much like the Blue Apron box, but with green as the primary color instead of blue.  When I opened the box, the story changed.

Inside the box were three huge grocery bags of food, each with a sticker announcing the meal they contained.  I’m not sure exactly what they thought I was supposed to do with that, because the sacks were too big for my frig.  It’s probably very convenient for them from a picking and packing standpoint, but I had to unpack the bags to get the items into the frig.  Blue Apron’s box came loaded with individually packaged items, not mystery grab bags.

As I unloaded the bags I sorted the ingredients into Ziplocks.  I discovered some of the items didn’t need refrigeration and some like the maple syrup would be better without it.  So each grocery bag of food was offloaded into one large Ziplock of refrigerated items and one small Ziplock of pantry items.  Points to Blue Apron!

Hello Fresh packaging wasn’t much fun either.  While unloading my Blue Apron box, there were elaborate packaging solutions, like individual cartons for eggs and plums, and I’m a sucker for great packaging.  There were other interesting items in Blue Apron, like unusual vegetables or breads or intriguing descriptions on labels, while there was nothing at all exciting in the Hello Fresh box.  The biggest thrill was some artwork on the bag of shredded mozzarella, but I do graphics and could have whipped it out myself in moments with a better vocabulary.  Points to Blue Apron.

The best part of unpacking Blue Apron was small brown bags of what they called “knick knacks.” It was like a present for every meal – spices, bottles of vinegar, sauces, crazy mushrooms, beautifully packaged rounds of butter and on and on and on.  I would load the small bags in the refrigerator and not open them until I cooked the meal.  Home-run for Blue Apron.  Nothing for Hello Fresh.

So, we hadn’t even started cooking yet and Blue Apron was way ahead.  Did Hello Fresh come from behind at mealtime?  Come back next week and find out!

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Blue Apron Is My Friend

TRAVEL HERE: WHY I LOVE BLUE APRON

Even though I knew immediately that I wanted to try out one of these meal services, it took me a while to convince my husband that he was interested in it, too.  When I finally convinced him a meal service would be the answer to all my prayers, I then had to prove the financial viability of it.  I found a consumer site comparing the available services and they said Blue Apron was the most cost effective.  Then we found a deal at Costco and that sealed it.  I really think he was just tired of hearing about it and he assumed that after a week or two I’d get tired of it.  Au contrare!

Heaven in a Box

I confess, I loved everything about Blue Apron.  It was easy to order.  I loved unpacking the box it came in.  It solved every problem I ever had with cooking.  It gave me easy-to-follow, step-by-step, illustrated instructions.  I did what they said and with only a very few exceptions, the results were amazing – at least to me.

I loved “shopping” on the website to pick my meals.  I loved getting ingredients I didn’t normally have access to.  I loved the way the items in the box were packaged.  I loved following the instructions.  I liked the quality of the meats.  I loved rating the food and making comments on the website.  I loved sharing my experience on Facebook.  I loved giving my friends a free week of food.  I loved how responsive their customer service team was.  I was having a grand time.

So, It Wasn’t Perfect

Really, my one and only complaint about Blue Apron was the limited selection.  I could have easily found what I wanted out of the six choices they offered, but as soon as I started making selections, things became unavailable.  By the time I got to my third choice, there was no choice.  I just had to take whatever was left.  I’m sure that had to do with food cost, but it was irritating.  Otherwise I was a happy camper.

Then They Improved the Selection Process

Then they improved things and that’s always dangerous.  We’d been on Blue Apron for about six weeks when they announced, not only were they expanding the number of choices available, they were also doing away with limiting selections as you made choices.  Sounded like all my dreams were coming true.

The switch coincided with our vacation.  I left all excited, because when I came home, the new process would be in place.  The selection process was great when I got home, but suddenly, the food was not as good.  It was small things.  Like there seemed to be more in the way of steaks, but the steaks were tough and gristly.  We were getting good vegetables, but the combinations seemed weird to my husband.  I was ready to trade my new options in on the way it used to be.

In the beginning, Bill had been as happy as a clam, but suddenly, his level of satisfaction was going down, down, down.  Now, I was not as dissatisfied as he was.  Those odd combinations were fine with me.  The steaks bothered me, but I could choose around the beef.  I’ll be honest with you.  I didn’t think the food was quite as good as it had been before the improvements, but it was good enough and it beat the heck out of going back to the pre-Blue Apron system.

Let’s Try Something Else

After some pretty tense conversations about it, because I loved the easiness of the program, we finally decided that we’d try out some other services.  Bill had offered to “help” if I’d go back to just doing it myself, but I didn’t need help with the cooking or cleaning up and he didn’t want to take over the planning.  So it was time to give Hello Fresh a try.  Come back next week and see how that went.

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