Category Archives: Real Estate Photographry

Spot On Images Hits the Mark

Spot On Images, http://spotonimages.comTRAVEL HERE: DO WHAT YOU LOVE AND IT WON’T FEEL LIKE WORKING

I’ve been telling you about Bill’s gleeful return to the real estate industry and how he dragged me along with him.  To my own surprise,  it didn’t take much dragging.  I’ve discovered that it’s not that I don’t like real estate.  Come to find out, I just didn’t like being a real estate agent.  I’d rather write about a house than sell it, so once I got over my initial resistance to the idea, Spot On Images was born.

Text and Images: A Marriage Made in Heaven

One of the reasons our marriage works so well is that Bill and I have complimentary skill sets.  While neither one of us is particularly fond of cleaning toilets, we’ve parceled out the various duties of our joined lives in a way that suits both of us.  He does his stuff and I do mine.  Thankfully, each of us enjoys most of the items which are on our lists.

It just so happens that his passion for photography and my penchant for words are also a good match professionally.  Each of us has a specialty that works in unison to accomplish something very important in a person’s mind – especially a home-buyer’s mind.

While you can find all kinds of statistics to support the idea that our brains naturally seek images, but we don’t really need scientists to tell us this one, just visit your Facebook feed.  The cat video will get you every time.  As soon as gif’s became available for comments we all forgot how to talk.  People like pictures.

However, our brains also like words with our images, both spoken and written.  There’s a oft-quoted article by 3M that tells us our brains process pictures 60,000 times faster than text, but that article and many others will tell you our brains also like words.  While a picture can anchor a thought in our minds, if there’s no text, there’s no way to know what idea the image may anchor.  There’s also research to support that the processing of these words can help us to better remember the images, because the easier a font is to read the more quickly we forget what it said.

A picture may actually be worth a thousand words, but it’s important for advertisers, educators and many others to be sure their images convey the right message.  Without a little text, the same cat video may say two completely different things, depending on the audience.  While the video may charm one viewer into a trip to the local shelter to adopt another feline, it could convince another viewer to never add a cat to their household.  Without a little text, no viewer will ever figure out the video is actually promoting a new cat toy!  Nor will they know where to get one for their own cat.

The article by 3M discusses how important images and text are in presentations, while a post on Fast Company touts infographics.  The bottom line is that if you have a message to convey, the best way to do it is with both images and text.  That’s exactly what we’re offering to our real estate clients.

Spot On Images:  Images and Text

Bill takes amazing photos and videos, whether he’s using his tripod or his drone.  I’ve been in marketing all of my professional life.  I’m saavy in social media.  My degree is in Creative Writing.  I have the words to go along with his images.

Some real estate agents just need pictures for their listings.  Others just need web copy or the right words for a brochure.  We’re happy to provide either one or both, but when we combine our skills in a narrated video tour or a website – lookout!  The benefits of images with the right text can multiply in geometric proportions and I’m glad to be in the business of helping real estate agents market their lisitings.

Check out our website.  We’d love to help you out with your images and text.

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Filed under DFW Metroplex, Real Estate Photographry, Rockwall, TRAVEL, WRITING

We’re Back in Real Estate

Brochure from our days in real estate

TRAVEL HERE: HOW SPOT ON IMAGES CAME TO BE

So last week I told you about our days as residential real estate agents in California, but I still haven’t told you how that led to us start Spot On Images.  Here’s the rest of the story.

When the Bubble Burst

We enjoyed the good old days in real estate, but they ended when the bubble burst.  I’ll share a secret with you, I was sort of glad to be out of it.  We made a lot of money, but I really didn’t like most of the tasks that went along with selling homes – with one exception, I loved creating those brochures and writing the descriptions for the MLS.

Bill loved real estate and he never understood why I didn’t.  Maybe it has something to do with the fact that he did most of his work behind the scenes and I was the one out there showing houses and writing contracts.  Bill loves it so much that even though our licences expired, he’s kept his fingers in it.  We have rent houses and we’ve sold our own homes.  While most folks can’t wait to hire an agent or they begrudgingly put the FSBO sign out in the yard, Bill is totally energized by the whole process.  He’s taking pictures, creating a website for the home and guiding me through every step of the process with alacrity.  OK, so I’ll go ahead and confess, I really do enjoy creating the brochures and writing the web content.

Real Estate is Back

So back to our real estate photographer friend who was leaving town.  He was entirely too nice to take our money, when we offered to buy his business.  Instead, he showed Bill the ropes and encouraged him to start his own business.  For almost all of our marriage, even when we were selling real estate, Bill’s primary occupation has been investing, so I assumed his interest in real estate photography was just a bit of nostalgia.  Boy, was I ever wrong!

While he’d never completely abandon his investing, he’s automated it to the point that he has time for his other passions.  When the real estate photography bug bit him, he started buying camera equipment of all sorts.  He spent his days getting a feel for his new toys and getting up to speed on all the latest technology.  There was no question of his expertise.  He’d started taking photography lessons in his twenties and it’s been one of his passions ever since.  Most of the great travel photography on this blog comes from him.  As far as his photographic abilities are concerned, he could have hung out his shingle the day he decided to do this, but that’s not how he does things.  He dots his i’s and crosses his t’s.

As he exercised his photography muscle he also started working on me.  He praised my marketing expertise and reminded me of all those people who said they bought my listings because of the words I had written.  In the guise of sharing with me what he’d been learning in his research for his new business, he pointed out how important the internet and social media were to the success of real estate agents.  He was being nice about it, but here’s the bottom line, I was about to be back in real estate, too.

So what did I think about getting back into a business I’d been happy to get out of.  Come back next week and find out!

 

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Filed under Real Estate Photographry, Rockwall, TRAVEL, WRITING

Spot On Images

TRAVEL HERE: WHAT’S NEW WITH US!

I’ve got exciting news to share.  Bill and I have been nurturing a secret for several months, but now we’re ready to spill the beans.  Read all about Spot On Images and spread the news.

A Little of This and That

So what happens when you take a husband with an entrepreneurial streak, an MBA in business and a passion for photography and you match him with a wife with three decades of marketing experience and a degree in Creative Writing, who’s heavily into blogging and social media.  Well, if the two shared a successful real estate business for several years before the bubble, you might end up with Spot On Images.

If you’ve ever wondered, “What am I doing here,” but in the next moment realized you’ve been training for this opportunity all your life, then you know how we feel right now.  If I were to try to tell you where it all started, I have no idea where I’d begin.  It would be sometime after we were born on separate continents, but the story would have to start long before we ran into each other one day at the Dallas Museum of Art.

So, let’s start with the day we learned a real estate photographer friend was moving out of the area.  While most people would discuss the details of departure dates and moving vans, Bill wanted to know if they would be interested in selling their business.

Real Estate in the Days Before Smart Phones

OK, I know my husband is a great real estate photographer, but his question took me by surprise.  Back in the days before the bubble, when all this online real estate shopping was brand new, you were lucky if a listing had a picture on it.  If a For Sale sign had a brochure box, chances are it was a printout from the MLS.  That’s not how we sold houses.  Mr. Bill would go out with our new-fangled digital camera and take pictures.  We’d upload as many as we could to the MLS  (I think you could only post 11), along with descriptions that went far beyond “3/2/2 in desirable neighborhood with ocean view” which seemed to be the norm.

We weren’t the only ones there on California’s Central Coast who appreciated the advantages the internet offered to real estate agents, but we were unique enough for our listings to really stand out and I took it a step further.  I created a unique brochure for every home.  No MLS printouts and no sticking the pictures in a pre-formulated brochure and filling in the blanks.  Each brochure was an individualized masterpiece.  I’d labor over matching the right font with my carefully crafted words and mix the text with Bill’s pictures.  We’d even print the brochures in color on coverstock, an expense most agents thought was a complete waste of money.

Nowadays, that just sounds like business as usual, but back then, we were mavericks.  What’s more, it worked.  People contacted me to show my listings and then as we wrote the offer, they’d say things like, “I knew the minute I read the brochure I wanted to live here,” or “When we saw the pictures and read the description on the internet we knew it was our house.”  Meanwhile, most real estate agents were still doing it the way they always had – working the desk at the broker office, sending out postcards to their “farm”, lowering their commission and then spending most of it on advertising.

Unfortunately for our career, the real estate bubble burst.  Our lives brought us back to Texas and that was a good thing.  However, the real estate bug had gotten into Bill’s bloodstream.  Come back next week and I’ll tell you about it.

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