TRAVEL HERE: AND NOW FOR CONTESTANT NUMBER TWO
When your husband is not happy at the dinner table, it’s time to try out something different. We both loved Blue Apron in the beginning, but as time went on, the level of satisfaction sank – especially for Mr. Bill. Bill was tired of Blue Apron’s flavor of gourmet. He wanted less adventure and more plain food. I could feel his pain, but I didn’t want to go back to the days before delivered meal-kit came along. So, a survey of the available services suggested Hello Fresh would solve my problems and give Bill a steady diet of good, but un-gourmet choices.
Choices and Ordering
When it came to the nuts and bolts of ordering meals, Hello Fresh seemed a lot like Blue Apron. One new opportunity was the chance to upgrade one of your meals to a premium choice. I just missed the lobster! It had been available on the previous week. I decided on my first order to stick with the regularly priced choices.
The selections were more like my mother used to make without the gourmet frills. While that lowered the fun factor for me, a happy hubby was the goal, so I went with it. We got an Italian Ciabatta Burger, Parmesan Crusted Fish and some Glazed Pork Chops.
Here Comes the Box
The box arrived as scheduled and from the outside it looked pretty much like the Blue Apron box, but with green as the primary color instead of blue. When I opened the box, the story changed.
Inside the box were three huge grocery bags of food, each with a sticker announcing the meal they contained. I’m not sure exactly what they thought I was supposed to do with that, because the sacks were too big for my frig. It’s probably very convenient for them from a picking and packing standpoint, but I had to unpack the bags to get the items into the frig. Blue Apron’s box came loaded with individually packaged items, not mystery grab bags.
As I unloaded the bags I sorted the ingredients into Ziplocks. I discovered some of the items didn’t need refrigeration and some like the maple syrup would be better without it. So each grocery bag of food was offloaded into one large Ziplock of refrigerated items and one small Ziplock of pantry items. Points to Blue Apron!
Hello Fresh packaging wasn’t much fun either. While unloading my Blue Apron box, there were elaborate packaging solutions, like individual cartons for eggs and plums, and I’m a sucker for great packaging. There were other interesting items in Blue Apron, like unusual vegetables or breads or intriguing descriptions on labels, while there was nothing at all exciting in the Hello Fresh box. The biggest thrill was some artwork on the bag of shredded mozzarella, but I do graphics and could have whipped it out myself in moments with a better vocabulary. Points to Blue Apron.
The best part of unpacking Blue Apron was small brown bags of what they called “knick knacks.” It was like a present for every meal – spices, bottles of vinegar, sauces, crazy mushrooms, beautifully packaged rounds of butter and on and on and on. I would load the small bags in the refrigerator and not open them until I cooked the meal. Home-run for Blue Apron. Nothing for Hello Fresh.
So, we hadn’t even started cooking yet and Blue Apron was way ahead. Did Hello Fresh come from behind at mealtime? Come back next week and find out!