TRAVEL HERE: WHY I LOVE BLUE APRON
Even though I knew immediately that I wanted to try out one of these meal services, it took me a while to convince my husband that he was interested in it, too. When I finally convinced him a meal service would be the answer to all my prayers, I then had to prove the financial viability of it. I found a consumer site comparing the available services and they said Blue Apron was the most cost effective. Then we found a deal at Costco and that sealed it. I really think he was just tired of hearing about it and he assumed that after a week or two I’d get tired of it. Au contrare!
Heaven in a Box
I confess, I loved everything about Blue Apron. It was easy to order. I loved unpacking the box it came in. It solved every problem I ever had with cooking. It gave me easy-to-follow, step-by-step, illustrated instructions. I did what they said and with only a very few exceptions, the results were amazing – at least to me.
I loved “shopping” on the website to pick my meals. I loved getting ingredients I didn’t normally have access to. I loved the way the items in the box were packaged. I loved following the instructions. I liked the quality of the meats. I loved rating the food and making comments on the website. I loved sharing my experience on Facebook. I loved giving my friends a free week of food. I loved how responsive their customer service team was. I was having a grand time.
So, It Wasn’t Perfect
Really, my one and only complaint about Blue Apron was the limited selection. I could have easily found what I wanted out of the six choices they offered, but as soon as I started making selections, things became unavailable. By the time I got to my third choice, there was no choice. I just had to take whatever was left. I’m sure that had to do with food cost, but it was irritating. Otherwise I was a happy camper.
Then They Improved the Selection Process
Then they improved things and that’s always dangerous. We’d been on Blue Apron for about six weeks when they announced, not only were they expanding the number of choices available, they were also doing away with limiting selections as you made choices. Sounded like all my dreams were coming true.
The switch coincided with our vacation. I left all excited, because when I came home, the new process would be in place. The selection process was great when I got home, but suddenly, the food was not as good. It was small things. Like there seemed to be more in the way of steaks, but the steaks were tough and gristly. We were getting good vegetables, but the combinations seemed weird to my husband. I was ready to trade my new options in on the way it used to be.
In the beginning, Bill had been as happy as a clam, but suddenly, his level of satisfaction was going down, down, down. Now, I was not as dissatisfied as he was. Those odd combinations were fine with me. The steaks bothered me, but I could choose around the beef. I’ll be honest with you. I didn’t think the food was quite as good as it had been before the improvements, but it was good enough and it beat the heck out of going back to the pre-Blue Apron system.
Let’s Try Something Else
After some pretty tense conversations about it, because I loved the easiness of the program, we finally decided that we’d try out some other services. Bill had offered to “help” if I’d go back to just doing it myself, but I didn’t need help with the cooking or cleaning up and he didn’t want to take over the planning. So it was time to give Hello Fresh a try. Come back next week and see how that went.