I’ve been telling you about Bill’s gleeful return to the real estate industry and how he dragged me along with him. To my own surprise, it didn’t take much dragging. I’ve discovered that it’s not that I don’t like real estate. Come to find out, I just didn’t like being a real estate agent. I’d rather write about a house than sell it, so once I got over my initial resistance to the idea, Spot On Images was born.
Text and Images: A Marriage Made in Heaven
One of the reasons our marriage works so well is that Bill and I have complimentary skill sets. While neither one of us is particularly fond of cleaning toilets, we’ve parceled out the various duties of our joined lives in a way that suits both of us. He does his stuff and I do mine. Thankfully, each of us enjoys most of the items which are on our lists.
It just so happens that his passion for photography and my penchant for words are also a good match professionally. Each of us has a specialty that works in unison to accomplish something very important in a person’s mind – especially a home-buyer’s mind.
While you can find all kinds of statistics to support the idea that our brains naturally seek images, but we don’t really need scientists to tell us this one, just visit your Facebook feed. The cat video will get you every time. As soon as gif’s became available for comments we all forgot how to talk. People like pictures.
However, our brains also like words with our images, both spoken and written. There’s a oft-quoted article by 3M that tells us our brains process pictures 60,000 times faster than text, but that article and many others will tell you our brains also like words. While a picture can anchor a thought in our minds, if there’s no text, there’s no way to know what idea the image may anchor. There’s also research to support that the processing of these words can help us to better remember the images, because the easier a font is to read the more quickly we forget what it said.
A picture may actually be worth a thousand words, but it’s important for advertisers, educators and many others to be sure their images convey the right message. Without a little text, the same cat video may say two completely different things, depending on the audience. While the video may charm one viewer into a trip to the local shelter to adopt another feline, it could convince another viewer to never add a cat to their household. Without a little text, no viewer will ever figure out the video is actually promoting a new cat toy! Nor will they know where to get one for their own cat.
The article by 3M discusses how important images and text are in presentations, while a post on Fast Company touts infographics. The bottom line is that if you have a message to convey, the best way to do it is with both images and text. That’s exactly what we’re offering to our real estate clients.
Spot On Images: Images and Text
Bill takes amazing photos and videos, whether he’s using his tripod or his drone. I’ve been in marketing all of my professional life. I’m saavy in social media. My degree is in Creative Writing. I have the words to go along with his images.
Some real estate agents just need pictures for their listings. Others just need web copy or the right words for a brochure. We’re happy to provide either one or both, but when we combine our skills in a narrated video tour or a website – lookout! The benefits of images with the right text can multiply in geometric proportions and I’m glad to be in the business of helping real estate agents market their lisitings.
Check out our website. We’d love to help you out with your images and text.