TRAVEL HERE: HOW SPOT ON IMAGES CAME TO BE
When the Bubble Burst
We enjoyed the good old days in real estate, but they ended when the bubble burst. I’ll share a secret with you, I was sort of glad to be out of it. We made a lot of money, but I really didn’t like most of the tasks that went along with selling homes – with one exception, I loved creating those brochures and writing the descriptions for the MLS.
Bill loved real estate and he never understood why I didn’t. Maybe it has something to do with the fact that he did most of his work behind the scenes and I was the one out there showing houses and writing contracts. Bill loves it so much that even though our licences expired, he’s kept his fingers in it. We have rent houses and we’ve sold our own homes. While most folks can’t wait to hire an agent or they begrudgingly put the FSBO sign out in the yard, Bill is totally energized by the whole process. He’s taking pictures, creating a website for the home and guiding me through every step of the process with alacrity. OK, so I’ll go ahead and confess, I really do enjoy creating the brochures and writing the web content.
Real Estate is Back
So back to our real estate photographer friend who was leaving town. He was entirely too nice to take our money, when we offered to buy his business. Instead, he showed Bill the ropes and encouraged him to start his own business. For almost all of our marriage, even when we were selling real estate, Bill’s primary occupation has been investing, so I assumed his interest in real estate photography was just a bit of nostalgia. Boy, was I ever wrong!
While he’d never completely abandon his investing, he’s automated it to the point that he has time for his other passions. When the real estate photography bug bit him, he started buying camera equipment of all sorts. He spent his days getting a feel for his new toys and getting up to speed on all the latest technology. There was no question of his expertise. He’d started taking photography lessons in his twenties and it’s been one of his passions ever since. Most of the great travel photography on this blog comes from him. As far as his photographic abilities are concerned, he could have hung out his shingle the day he decided to do this, but that’s not how he does things. He dots his i’s and crosses his t’s.
As he exercised his photography muscle he also started working on me. He praised my marketing expertise and reminded me of all those people who said they bought my listings because of the words I had written. In the guise of sharing with me what he’d been learning in his research for his new business, he pointed out how important the internet and social media were to the success of real estate agents. He was being nice about it, but here’s the bottom line, I was about to be back in real estate, too.
So what did I think about getting back into a business I’d been happy to get out of. Come back next week and find out!