For Sale by Whom?
There’s a lot about selling a home that’s the same, whether you sell it yourself or engage an agent. You have to get your house into shape. That means fixing all those little preventative maintenance items you’ve been postponing. That means planting lots of seasonal color and getting the landscape into good shape. That means getting your house clean enough for the “white glove” test and staging everything so that it looks ready for a magazine spread.
However, if you’re going to sell your home yourself there’s even more you have to do.
Learn the Market
Learning where your home fits into the marketplace is not for the untrained or the optimistic. Knowing how to price your home is very important, but knowing how to market it is even more important. Though Bill and I had spent several years as successful agents, I knew we couldn’t just depend on what we knew back then, we had to get out there and look around.
We drove all over the DFW metroplex. We picked up a million flyers, made a zillion calls, went to a trillion open houses, scheduled several thousand showings and wore out our computers looking at Zillow, the MLS (Multiple Listing Service) and Realtor.com, to name a few sites. Price was the least of our worries. We needed to know what other agents were doing to market their houses. We wanted to know what trends were up and coming, as well as those that were over the hill. We’d go look at million dollar homes and then come home and look at ours with a critical eye. Then we consulted agents to see what they thought about our home’s place on the market.
Sell, Sell, Sell
Then we got busy. My husband sweated out in the yard, while I sweated in the house. When every blade of grass was perfect and the house was both smudge-free and dust-free, we started loading up boxes with all the clutter, so we’d be magazine ready.
When we weren’t perfecting the house and the yard, we were setting up a unique website for our home, www.HomeOnTheCreek.com. We didn’t settle for the pictures we took, we hired professional photographer, Jack DiMaio of Virtual Tours Dallas, and got a virtual tour, just like real estate agents have for million dollar homes. We didn’t settle for that red and white FSBO sign they sell at the home improvement store, we custom designed a suite of signs, both “For Sale” signs and “Open House” signs, to compliment our unique website with Signazon.com.
Knowing that you can have the best website in the world that no one ever sees, we spent a lot of money to direct buyers to our house. To compliment our website, we signed up with ForSaleByOwner.com, Reator.com and Zillow. We even put the house on Craig’s List.
Did It Sell?
After all that hard work, did we sell the house? Well, you’ll just have to come back next week and find out.