Heading to Heath: For Sale By Owner

tourI didn’t want to do it. I’d been a residential real estate agent and knew all the reasons I shouldn’t sell my own house, but I forgot to consider the Mr. Bill aspect.

For Sale by Whom?

There’s a lot about selling a home that’s the same, whether you sell it yourself or engage an agent.  You have to get your house into shape. That means fixing all those little preventative maintenance items you’ve been postponing.  That means planting lots of seasonal color and getting the landscape into good shape.  That means getting your house clean enough for the “white glove” test and staging everything so that it looks ready for a magazine spread.

However, if you’re going to sell your home yourself there’s even more you have to do.

Learn the Market

Learning where your home fits into the marketplace is not for the untrained or the optimistic.  Knowing how to price your home is very important, but knowing how to market it is even more important.  Though Bill and I had spent several years as successful agents, I knew we couldn’t just depend on what we knew back then,  we had to get out there and look around.

We drove all over the DFW metroplex.  We picked up a million flyers, made a zillion calls, went to a trillion open houses, scheduled several thousand showings and wore out our computers looking at Zillow, the MLS (Multiple Listing Service) and, to name a few sites.  Price was the least of our worries.  We needed to know what other agents were doing to market their houses.  We wanted to know what trends were up and coming, as well as those that were over the hill.  We’d go look at million dollar homes and then come home and look at ours with a critical eye.  Then we consulted agents to see what they thought about our home’s place on the market.

Sell, Sell, Sell  

Then we got busy.  My husband sweated out in the yard, while I sweated in the house.  When every blade of grass was perfect and the house was both smudge-free and dust-free, we started loading up boxes with all the clutter, so we’d be magazine ready.

When we  weren’t perfecting the house and the yard, we were setting up a unique website for our home,  We didn’t settle for the pictures we took, we hired professional photographer, Jack DiMaio of Virtual Tours Dallas,  and got a virtual tour, just like real estate agents have for million dollar homes.  We didn’t settle for that red and white FSBO sign they sell at the home improvement store, we custom designed a suite of signs, both “For Sale” signs and “Open House” signs, to compliment our unique website with

Knowing that you can have the best website in the world that no one ever sees, we spent a lot of money to direct buyers to our house.  To compliment our website, we signed up with, and Zillow.  We even put the house on Craig’s List.

Did It Sell?

After all that hard work, did we sell the house?  Well, you’ll just have to come back next week and find out.

4 thoughts on “Heading to Heath: For Sale By Owner”

  1. I’m looking forward to hearing what happened next week. I’m keeping my fingers crossed that it sold–though somehow my gut feeling is that there were a few adventures along the way. 🙂

    Liked by 1 person

  2. Most people should not attempt to sell a house themselves. Since you were a real estate agent, you have a lot of inside information. Look forward to seeing if it sold!


    1. I think most people could sell their own house if they were willing to do the work, but a sign in the yard just isn’t enough anymore. Then the frustrated sellers wait around until they are in the desperate mode to call an agent. I’ve been on the other end of that!


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