TRAVEL HERE: HOW ADVERTISING SOLD US A CAR
Our family has a new addition. A 2014 Mercedes Benz CLA.
The Sad Day
One night in October of 2012, someone rear-ended Bill’s Mercedes on Preston Road, just a couple of blocks from where we turn into our neighborhood. It was a sad day. Bill loved that car.
After the insurance company declared his car totaled we dabbled with several options. Bill and I test drove scores of cars. We made a stab at being a one car family. He used up all the free days of loaner car. Eventually we bought a brand-new, beautiful Nissan Altima.
Once a Benz Driver, Always a Benz Driver
I thought the story was over. I continued to drive my Volkswagen Psaat and Bill had the Nissan, but Bill wasn’t happy. Bill was a Benz driver and he didn’t have a Benz.
Soon he started talking about some new car Mercedes Benz would start selling in September of 2013. I couldn’t get too excited about a car you couldn’t even buy yet, but Mr. Bill was excited. Over the next few months I heard about that car a lot. Then he saw a video for the car targeting European drivers and it was all over! Here you can watch it for yourself : http://youtu.be/btIyZ6hgElc
He put my Psaat on Craig’s List and started looking for bargains on the CLA, but he ran into a problem. Remember those commercials where William Dafoe, as the devil, tries to get a guy to sell his soul for a Mercedes. The guy’s all ready to sign, until he finds out the car is under $30K. Well, everyone except Bill thought that was a great price point for a Mercedes. Not Bill, he was looking for the discount – and he kept looking and looking and looking…
Then He Sold My Car
Bill was having no luck finding the deal he wanted, but then he found someone who wanted to pay his price for my car. I thought he was nuts when he demoted us back to one-car-family status, but as he pointed out, he was going to buy his car soon and for part of that time we’d be out of town and the other car would just sit in the garage. Famous last words!
Then He Ordered His Car
Bill finally wrangled up a few small discounts for the CLA and waited until December 31st, his favorite day to buy a car. The only problem was that he’d sort of miscalculated when we’d get the car. Nothing was available and he’d have to wait months to get the car. The man was obsessed. He put some money down and ordered the car exactly the way he wanted it.
Then we waited…SIX MONTHS! At first, it was supposed to be six weeks to a couple of months. Then the whole country of China got in line ahead of Bill, because folks there were willing to pay more for the car than he was. As the postponed delivery date drew near, there was a bomb threat at the plant in Hungary where Bill’s car was being built, so the plant closed down for a while. Then Bill’s car was built and we had to wait for a shipping date. Then the car was on it’s way, but it was on the ocean. As you can tell, Bill was getting frequent updates on his vehicle.
We went on vacation the week before Bill’s car was supposed to arrive in Dallas. We were visiting family, friends and lovely attractions, but all Bill could talk about was his baby that would be there when he got home. I’m actually surprised we actually went on the vacation, even though it had been planned long before his delivery date was set.
The night before he was supposed to pick up the car, Bill drove to the dealership to see if he could lay his eyes on his coming attraction, but it wasn’t visible.
It’s a Car
You can see from the photo above how happy Bill was to get his car. I think it’s a beautiful car with some wonderful features, but it is still a car. (I mean it’s not a Jaguar after all.)
Kudos go to Curt Wiley at Mercedes Benz of Plano, the salesman who nursed Bill through this ordeal. We also appreciated Heidi Clements who showed us all the bells and whistles. Bill particularly appreciated the attractive blonde and her demonstrations.
We had a little more waiting, though – the joy of visiting the finance department. You know about the finance department. Lucky us, they had a brand new paperless computer system and they were working out a few glitches before they could see us.
I have to admit, the new paperless system was cool. The top of the guy’s desktop was some kind to touch monitor. The documents would appear and you signed them with a funky electronic pen. Finally, something I could appreciate – that and the Nissan Altima which is now mine – all mine.