TRAVEL HERE: BUY MY HOUSE
If you’ve been following my Friday posts, then you know I’m moving to Heath. If you’re moving somewhere, then that means you’re leaving somewhere else behind. We’ll be leaving our our creekside home in Far North Dallas behind, but we want to leave it to people who will love it like we do.
To FSBO or not to FSBO
For the uninitiated, FSBO is the acronym for “For Sale by Owner.” Having spent several years in residential real estate, “FSBO” is an ugly word to me. I know what a real estate agent does for their clients! But for my husband, that real estate experience was exactly what convinced him we should give FSBO a try.
The first thing I did was give him chapter and verse about the advantages of using an agent. They sell property faster and for more money. They attract a more sophisticated and savvy buyer. They facilitate the negotiation and lower the possibility of conflicts. They have a stable of vendors, if help is needed around the house. They have an ear on the market and access to buyers that an indiviual will never have. But all my persuasion fell on deaf ears.
So We FSBO’d
The good news is that most of the things you do for a FSBO are the same ones you do if you’re using an agent. We spruced up the yard, restained the deck and gave the front door a fresh coat of paint. Inside I poured on an extra dose of spring cleaning and staged the rooms for showing.
Meanwhile we also played real estate agent, special ordering custom signage and setting up a website , www.HomeOnTheCreek.com, devoted to the home. We started with our own photos, but also hired a photographer to take pictures and create a virtual tour.Then we had a “soft opening.” I had to get the house perfect for the photographer, so there was no reason not to take advantage of the perfection, even though we hadn’t done much in the way of marketing. Most of our visitors were our neighbors, but that’s what happens when you’re a real estate agent, too.
Full Court Press
Once we got our hands on the pro’s photos, we reworked the “HomeOnTheCreek” site and set about raising our footprint on the web. Now we’re on ForSaleByOwner, Yahoo Real Estate , Zillow and coming soon Realtor.com. That alone was reason enough to hire an agent.
Connecting with Our Buyer
The one thing you can never know, whether you’re a pro or a FSBO, is who will buy the house and how they’ll find out about it. Hence this posting on my blog. One of you guys might know someone looking for a home in North Dallas. If you do, our house is a good one. Please pass the word!